Notice of the Right to Opt Out of the Sale of Personal information

Effective January 1, 2020

The California Consumer Privacy Act “CCPA” gives California residents the right to opt out of the “sale” of their personal information, including through an authorized agent.

Click here to opt out of Google Ads tracking: Disable Google AdWords

Click here to opt out of Facebook tracking: Disable Facebook Custom Audiences, Facebook Website Custom Audiences and Facebook Conversion Tracking

Those links place an opt-out cookie on your device which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to opt out, then you must place the cookies again using the above buttons. The opt-out cookie is set per top-level domain, per browser, and per device and only prevents the recording of data for this website.

You can read the rest of our privacy policy here.

Background Information

To be clear, we do not sell personal information to anyone in the everyday meaning of the word.

Rather, in the CCPA, “selling” is defined as “disclosing . . . a consumer’s personal information . . . for monetary or other valuable consideration” unless a contract with the recipient prohibits the recipient from “selling,” “retaining, using, or disclosing the personal information for any purpose other than for the specific purpose of performing the services specified in the contract.”

Because “personal information” includes almost all information relating to any person, and because “valuable consideration” is not clearly defined in the CCPA, it is not clear whether the CCPA considers everyday analytics technology to be a “sale” when this wording is missing from a contract, or if there is no contract at all.

In particular, our use of Facebook tracking and Google Ads’ tracking features might be a “sale” according to the CCPA. Therefore, links to opt out of this tracking are provided above.